The luxury watch market is a very much supply and demand orientated market which means that we do observe trends which change very quickly. Another aspect that affects the market as well as the value of certain watches, manufacturers and models are the fashion trends that are popular as well as other external events that may increase or decrease the desirability of certain models. In this article, we take a look at the current trends in the luxury watch market including:
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An assessment into the importance that sustainability is having on consumers and how this has affected the market. Many consumers and investors in watches especially in countries such as China are becoming more and more conscious about sustainability in luxury watches.
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Insights into how customisation, personalisation and emerging technologies could change the landscape of luxury watches and how they are designed and manufactured. Luxury watch designers invest a meticulous amount of time into the design and manufacturing of their models so they are constantly looking to develop new styles & technologies.
- Vintage models are still as popular as ever and are gaining popularity which has seen a steady increase in value in a number of classic models. This indicates that the market is still great if you are looking to purchase a vintage model which could also increase in value. Vintage models also tend to offer more affordable price tags for those who are looking to purchase their first luxury watch or to start investing in the market.
At The Watch Boutique, we are the leading watch boutique & luxury watch dealer in Liverpool. We have many years of experience working in the luxury watch market so we are able to offer our expertise in helping you source your first or next luxury watch. With part-exchanges available as well as our ability to purchase watches, we can help you navigate the luxury watch market. Get in touch with a member of our team today.
Vintage Luxury Watch Models Are Very Much in Fashion
Due to the fact that luxury watch makers have paid a huge attention to detail over decades of design and innovation - vintage luxury watch models are still highly popular. With a number of different vintage models that still hold up to modern aesthetics - there are a number of vintage models that are still highly popular to collectors and those who choose to wear their luxury watch for special occasions or for everyday use. These watches also tend to be less expensive which allows them to be used more often than the highly exclusive and sought-after models. Rolex as a manufacturer is still very much the leader in vintage watch popularity, with models such as the Rolex GMT-Master 1675 & Rolex Perpetual 1002 being examples of this.
Customisation, Personalisation and New Technologies is Highly Important
Some manufacturers are following the route of personalisation and customisation which is becoming more important to some buyers. As with many luxury items, customisation and personalisation allows the buyer to add their own personal touch to their watch. This can create exclusive watches that are unique to that individual which makes them novelty and one-off items which can massively increase their value. Sustainable materials are also being considered in use for durability and environmental purposes for watch technologies - such as industrial sapphires and custom alloys. Thierry Henry's blacked-out Patek Nautilus watch turned watch enthusiasts’ heads recently at the 2024 Paris Olympics - which demonstrates the growing demand for customised luxury watches.
Sustainability is Having an Impact on Buying Decisions and Manufacturers
Buyers in the Chinese market have an increased focus on sustainability in their buying habits and we have seen some manufacturers of luxury watches consider more sustainable practices for their watches. Rolex's Perpetual Planet initiative is a good example of manufacturers being quick to jump onto this trend. An initiative to support trailblazers in green practices.
At The Watch Boutique, we are the leading watch boutique & luxury watch dealer in Liverpool. Get in touch today to discuss buying your next luxury watch or selling your watch with our team.
