One of the newest luxury watchmakers in the industry, Richard Mille was founded in 2001 by Dominique Guenat and Richard Mille in Switzerland. A brand that is renowned for its handcrafted clockwork watches with high-price tags to match their exceptional craftsmanship - Richard Mille is a great choice for watches that hold value as well as for investment pieces. Because of their craftsmanship and prices as well as a strict focus on exclusivity - this results in many models retaining and even increasing in value over time. This article covers:


  • Why Richard Mille watches tend to hold their value.

  • Why Richard Mille watches are a great choice as investment timepieces and the models that typically hold their value or appreciate in value over time.

  • Knowing when it’s time to buy or time to sell a Richard Mille watch. Knowledge of the market as well as your model is highly important in deciding when it’s time to sell your watch or make a purchase. 

At The Watch Boutique, we are the leading watch dealer in Liverpool and the surrounding areas. Our team are experts in the sourcing and purchasing of luxury watches. We are able to work with you to find the perfect Richard Mille for you and we also offer a part exchange service if you are looking to invest in a new watch or make a change to your collection. We can also sell your watches on consignment should you want to sell your Richard Mille watch or another luxury watch to purchase a Richard Mille. Get in touch with our team today.


Why Richard Mille Watches Retain Value or Appreciate


The luxury watch market is a supply and demand orientated market which means that exclusivity of models is highly important in retaining value. Richard Mille is a manufacturer and craftsman that takes great care in their craftsmanship and this leads to exclusivity with releases. This combined with their high price tags makes many models retain their value as well as appreciate. If exclusives are released such as anniversary pieces or a model becomes discontinued - this will also often result in a flurry of appreciation. This is why it’s important to understand the market when looking at a piece to invest in - which is not dissimilar to many different investable items and markets.


Why Are Richard Mille Watches Popular Investment Pieces


Richard Mille watches are exceptionally valuable and therefore, it’s difficult to wear them as everyday watches. They are often reserved for the most exclusive of occasions but this leads them to be highly popular pieces for investment. The models that tend to be good investment pieces are the following:


  • Felipe Massa (RM 011)
  • Skull (RM 052)
  • Sylvester Stallone (RM 25-01)
  • McLaren F1 (RM 50-03)
  • Bubba Watson (Several)



Exclusivity is a great factor for investors. Other manufacturers such as Rolex offer prices that are at lower price brackets which allows for diversification in your portfolio. A combination of several timepieces is a great way to spread out your assets on multiple different models. This makes Richard Mille a popular choice for investors who are looking to purchase a high-value asset and have the capital to do so.


Understanding the Market For When to Buy or Sell


As with other investment-specific markets, the market will fluctuate due to a large variety of factors. With the market being supply and demand orientated, if the supply of your model goes down then the price of your model will increase. With highly exclusive timepieces, you are effectively able to control the market if you have the only watch available. Events such as fluctuations in pricing, such as the discontinuation of models or anniversary releases - can cause sudden spikes in the market. This can be taken advantage of or you can use your timepiece as a long-term investment. 


It’s important to follow all of the trends but we are also highly involved in the market on a day-to-day basis. We use our knowledge of the market to help our clients and we can advise you on watches to consider and watches to avoid when looking to make an investment.


At The Watch Boutique, we are the leading watch dealer in Liverpool and the surrounding areas. Our team are experts in the sourcing and purchasing of luxury watches. Work with our team to source the perfect Richard Mille watch for you. Get in touch today.

November 29, 2024