Read our other articles on investments in the main luxury watch manufacturers here:
Do Rolex Watches Hold Their Value?
Do Patek Philippe Watches Hold Their Value?
Audemars Piguet is one of Switzerland’s finest watch craftsmen. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux, Audemars Piguet is renowned for its luxury status and a must-have for many watch owners, collectors, and investors. Similarly, as with other watchmakers such as Rolex and Patek Philippe, there are some models that may not see huge surges in value, but many Audemars Piguet watches see steady appreciation on the primary and secondary market.
At The Watch Boutique, we are the leading luxury watch dealer in Liverpool and across the UK. We are able to advise you on the best Audemars Piguet watches and models that tend to appreciate in value as well as source the perfect timepiece for you. Whether you are looking for a timepiece for occasional wear or as an investment piece, our team uses our network to find your ideal watch. Get in touch today to find out more.
Exclusivity Compared to Other Watchmakers
Rolex is arguably the most world-renowned watchmaker, with its influence on pop culture and the popularity of the brand. This tends to make many Rolex models hold their value or appreciate over time. Audemars Piguet is regarded as one of the best craftsmen overall of luxury timepieces for watch enthusiasts and the exclusivity of models that are released results in certain models being able to increase in value massively.
It’s all about taking time and due diligence in choosing the right Audemars Piguet model if you are looking for an investment piece. Overall, you should expect many Audemars Piguet models to at least retain their value due to their exclusivity. This is of course subject to several factors, mainly the supply of your model of watch in the current marketplace.
What Makes a Luxury Watch Hold Its Value?
As discussed, as well as the supply of models in the market as well as the strength of the market, there are other factors that will make a watch hold its value. These include:
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You choose the right watch as an investment piece. Certain Audemars Piguet watches will perform better than others in terms of retaining and increasing value. The Royal Oak, Jules Audemars, and Millenary collections tend to consistently hold or increase in value.
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You are maintaining your watch once you have purchased it. Investment pieces should rarely leave regulated storage such as a managed safe to keep your watch in perfect condition.
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Keep paperwork and the box in similar controlled conditions. Keep paperwork away from potential moisture damage. Having the complete set of the timepiece, paperwork, and box in perfect condition will ensure that the watch retains its value.
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Stay informed about the state of the market. If you see a sudden spike in demand for your chosen model or you notice an uptrend in pricing - it’s best to sell your timepiece and invest in other watches if you are investing in timepieces.
- Depreciation is a feature of many luxury assets. If you are buying your watch to enjoy, for regular or semi-regular use then you should maintain your watch but you need to be aware that it may depreciate due to use. Regardless of wear, some exclusive watches may still increase in value - especially if the supply of them in the primary and secondary markets is low.
When is the Best Time to Decide to Sell Your Audemars Piguet?
The luxury watch market is a supply-and-demand market. Combined with the exclusivity of many watches from Audemars Piguet’s collections, it’s important to follow the market before making a decision to sell your watch. Special events will also increase the value of certain watches such as anniversary events. Announcements that certain collections or models are going to be discontinued will increase the scarcity of certain models as there now will be a finite number of them available on the market.
This will affect the timeframe in which you will want to think about selling your timepiece. If your specific model becomes rarer due to new iterations of the model being discontinued, your watch should only increase in value over time. If you are looking to increase your collection then you will need to identify the best time to sell your watch with your specific requirements. If you are looking at a long-term investment then it will be better to hold your watch rather than capitalising on a spike in value, but this may level out over time - so it’s important to know when to commit to selling your watch.
We use our expertise and professional networks to help you source your ideal Audemars Piguet timepiece. We can also advise you on the best investment for your requirements and advise you on the best Audemars Piguet watches for semi-regular wear or as an investment piece. We also offer part-exchange and concierge services if you are looking to fund your first or next investment timepiece. Get in touch with our team today.
