The investment luxury watch market especially for pre-owned models has seen a strong upward trend in 2024. This makes 2025 a great year to consider purchasing your first or next investment timepiece. This article provides you with all of the information that you need when considering purchasing an investment timepiece in the new year. We cover:
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The positive insights show that it’s a great idea to consider purchasing a luxury pre-owned timepiece in 2025.
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The models that performed well in 2024 and models that were confirmed discontinued may see them become good choices for investment in the future.
- How to make informed decisions in the market and research the best luxury watches to invest in in 2025. Our team are also available to help you source the perfect investment timepiece ready for 2025.
We are the leading luxury watch dealer in Liverpool. We are able to help you source and purchase the ideal investment timepiece to suit you. Our team is highly experienced in the luxury watch market and we can use our extensive knowledge and connections within the market to help you purchase the perfect timepiece. With part exchange available, we work regularly with new investors and investors looking to purchase their next investment timepiece. Get in touch with our team today.
Positive Trends in the Market for 2024 Makes 2025 a Great Year to Consider Investment
For a detailed rundown of the market in 2024, read our full article here for further information.
The pre-owned luxury watch market saw an interesting continuation of growth in 2024. This was due to the following factors:
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Social media and e-commerce platforms have made the market continue to grow in terms of awareness and ease of purchase. This also combines with Gen Z making a significant increase in their purchasing habits of luxury watches which has bolstered the market.
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Exclusivity is still a key feature for luxury watch manufacturers with a limited supply of new watches entering the market. This was also combined with more discontinuations of models which tends to increase the value of used versions of these models over time.
- Sustainability is becoming more and more important for consumers, especially in the newer demographics who are buying luxury watches. This makes pre-owned watches a more popular choice than brand-new watches. They are also more affordable whilst also being able to purchase exceptional timepieces.
Discontinued Models and The Potential Impacts of These in 2025
A substantial amount of models were discontinued in 2024 which is always a key aspect to consider when looking at the impact on the overall market and potential future investment timepieces. Example models that were discontinued are as follows:
Rolex Daytona ‘Le Mans’
Rolex Yacht Master II (Entire Collection Apart From the Original)
Patek Philippe Natulus - 5980/1R / 5712R / 5712G Moon Phase
This can have significant impact on the values of pre-owned watches from these collections or these specific models because they will now become a finite asset within the market. This doesn’t necessarily make them an instant choice for an investment piece but it’s definitely something to consider when looking for an investment timepiece in 2025.
Making Informed Decisions to Decide on the Best Investment Timepiece
It’s also important not to buck the trend, with the Rolex Pepsi for example being one of the forerunners for retainment of value and appreciation in 2024 which followed predictions from the start of the year. There are models that are typically expected to at least retain their value or increase in value over time - so these should definitely be contenders when you look to purchase a timepiece specifically as an investment.
It’s important to regularly keep an eye on prices as well as market insights. Asking prices can be different to the actual market value, so combining different sources as well as keeping an eye on the market is key.
It’s important to also take volatility in pricing with a pinch of salt. Luxury timepieces tend to be investments over time, not quick profits in terms of volatility. This can happen but it’s important to weigh all of this up when choosing your investment timepiece.
Our team have expert insights into the market and we are more than happy to discuss your investment requirements and what you are looking for when looking for an investment timepiece.
We are the leading luxury watch dealer in Liverpool. If you are looking for further guidance or inspiration on the best investment timepiece for you in 2025 then we are more than happy to help you. We have an extensive network of suppliers which allows us to help you to source the perfect investment luxury watch. Get in touch with our team to find out more.
